What is an Article?

Description:

Articles are 500+ word pieces that address practice-area-relevant topics. Similar to blogs, articles are meant to be generally informational. So while they too address frequently asked questions, articles tend to take somewhat of a deeper look into a client’s specific topic. Unlike most blogs, articles may also tackle examinations of current events. Articles tend to be more formal than blogs and less conversion-focused than SEO or Conversion pages. They maintain a professional tone and proper grammar.

Purpose:

Articles are a great way to add content to your site in either post or page form. They can be shared with other sites to disseminate information and can be used for content marketing on many submission-based sites. Search engines love this kind of activity, especially if the submission sites give credit back to your site through a link, or “backlink.”