What is a White Paper?

Description:

A white paper is an authoritative report or guide that concisely informs readers about a complex or industry specific issue while also presenting the creating entity’s philosophy on the matter. These tend to be a minimum of 400 words, but can increase depending on the demands of the subject. They are formal and of a professional tone.

Purpose:

White papers are meant to help readers understand an issue, solve a problem, or make a decision with the insight from an experienced and qualified source. While they may be helpful for long tailed keywords from an SEO perspective, white papers’ predominant purpose is to inform and enlighten. Most of the time, they are even published to sites as PDFs in library or resource format.