What is a Blog Post?
Description:
Blog posts are generally informative pieces that commonly address a frequently asked question or asked about subject relating to a client’s products or service. Blog posts tend to be 400-500 words and often include reader friendly formatting, i.e. bullet point lists, numerical lists, bolded subheadings, etc. While blog posts are more informal that articles, conversion content, white papers, and SEO content; they still maintain good grammar and professional tone.
Purpose:
Blog posts are a great way to continually add content and variety to your website. Search engines love to see regular content additions to sites and sites with greater activity tend to do better in search engine results. Blog posts are also a great way to share and disseminate information with other sites in your industry or in industries related to yours.