What is Social Content?

Description:

Social content is content generated to interact with a brand’s social media accounts. This kind of content can either live as a blog post on the brand’s site, or be posted to a specific social media platform. Social content is +400 of topical yet informational content that relates to the brand. While the content should be eye catching and interesting, it should also be informational, of proper grammar, and true.

Purpose:

Social content is used to attract and audience to a brand. It’s topics should be topical and timely, and should draw a reader in. Social content can either be used as a branding campaign, or it can be used to drive traffic to the brand’s site.