What is Conversion Content?
Description:
Conversion content refers to the pages on your site that are the most user-facing. These pages are 500+ words of content that describes your businesses’ qualifications, experience, knowledge, and overall general reasoning why someone should choose your brand over another. Conversion content is generally professional in tone, of good grammar, and generally informational about the brand and what the brand can do for the user.
Purpose:
Conversion content is meant to drive users to contact the site owner for their product or services. While they can appear similarly to SEO content in structure and format, the wording should call the user to action and explain why this brand is the one choose. If SEO pages are meant to draw a user in by helping the site rank well, conversion pages are meant to seal the lead generation deal.