What is SEO content?
Description:
SEO content, or search engine optimized content, are pages that reside on your site that target a specific keyword. The keywords they target can contain practice area relevant phrases, geographical tags, and/or long-tailed questions. These pages are 500+ words, and utilize the target keyword multiple times in the piece. While the content is focused on facilitating the keyword, it should also be generally informative, of professional tone and proper grammar.
Purpose:
SEO content is a main engine that runs any good search engine optimization strategy. Content that targets a keywords that potential leads or customers might search when looking for your product or service will help your site appear at the top of search engine results. While this content should be user friendly and reflect well upon the site, the main purpose of this content is to draw people to your contact information, not necessarily to operate as informative or instructive content.